REACH ME พร้อมทำให้ถึงกัน

01

An older Thai woman sits in a family conversation, listening closely.

Everyone deserves to be part of the conversation

How do we know it
really reached them?

SENT ≠ REACHED

Delivered does not always mean accessible, understood — or answered.

REACH ME

02

Same conversation.
Different barriers.

One message does not reach everyone in the same way.

  • Hearing
  • Vision
  • Language
  • Literacy
  • Memory
  • Digital access

Access ≠ one format for everyone.

So why should everyone receive communication the same way?

A community group at a long table; the same message reaches each person differently.

REACH ME

03

One message.
Many ways to reach.

“พรุ่งนี้เจอกันที่ศูนย์ชุมชน 9 โมงเช้านะ”

Large textพรุ่งนี้ 9 โมง
Easy readพรุ่งนี้
9 โมงเช้า
ศูนย์ชุมชน
Listen▶ ฟัง
Key points📅 พรุ่งนี้ · 🕘 09:00 · 📍 ศูนย์ชุมชน
Human supportขอคนช่วย

Keep the meaning. Adapt the way it reaches you.
Choice, not assumption.

REACH ME

04

Access first.
Technology second.

Start with the simplest thing that works. Add technology only when it helps.

01

Paper & cards

Large text · pictograms · “เข้าใจแล้ว / ช่วยพูดอีกครั้ง”

02

Everyday phone

Captions · tap to listen · no forced app, no login

03

Assistive support

Connect, don’t replace: hearing aids, screen readers, family

04

AI when it helps

Simplify, convert speech ↔ text — never the destination

The simplest effective option wins.

REACH ME

05

But how do we know it actually worked?

Close the loop.

  1. Send
  2. Adapt
  3. Reach
  4. Respond
  5. Confirm

Presented ≠ understood. The loop stays open until the person can respond.

Watch a live simulation →

REACH ME

06

Communication happens
everywhere.

The same woman at home, in the community, at a public service desk and with a nurse.

Not hospital-centred. Not app-centred. Person-centred.

REACH ME

07

Proof of reach.

Every loop leaves an evidence trail — what was presented, how, and what came back.

  1. ACCESS NEED DETECTEDhearing / noisy room
  2. METHOD CHOSEN BY PERSONlarge text + visual alert
  3. MESSAGE PRESENTEDpresented ≠ understood
  4. RESPONSE RECEIVED“เข้าห้องตรวจหมายเลข 5”
  5. CONFIRMEDcritical meaning matched

Not “message sent”. Meaning confirmed.
Synthetic example from the simulation.

REACH ME

08

AI behind the scenes.
People in front.

Human-first · AI-assisted · human-confirmed

Front stage — what people see

อ่านข้อความฟังตัวใหญ่ดูภาพตอบกลับขอคนช่วย

Back stage — what technology does

Receive → preserve critical meaning (who · what · when · where · action) → adapt → deliver → check the response → adapt again or bring in a person

AI can assist. People remain in control.

REACH ME

09

Built in, not bolted on.

What people can do in the prototype today · patterns learned from Be My Eyes, Ava, Live Transcribe, JAWS Kiosk and GOV.UK

🙋 ขอคนช่วย

Ask a person

One tap on every screen. Goes straight to staff and is recorded.

🎧 หูฟัง

Private audio

Each screen read aloud in Thai — usable in a loud hall.

📨 แจ้งเตือน

See the call

Banner, gentle flash and vibration when a message arrives.

▶ อ่านทีละหน่วย

Read along

Each critical unit spoken while its card lights up.

💬 บทสนทนา

Who said what

Staff and person side by side; type, and the device speaks for you.

✅ ช่วยตรวจ

Checked, not assumed

Heard · different · not yet — per unit, never an answer on your behalf.

☝ ทีละคำถาม

One question at a time

Use the suggestion, or choose — never both on one screen.

📴 Offline · Kiosk

Works where people are

Installable, offline after one visit; kiosk mode resets for the next person.

Prototype features · verified in automated browser tests · not yet tested with real users

REACH ME

10

Build with people —
not just for people.

First validation environment: Phranangklao Hospital · ENT · Audiology · Nursing — the start, not the boundary.

  1. Co-design
  2. Build
  3. Usability test
  4. Ethics / IRB
  5. Real-user pilot
  6. Measure
  7. Iterate
  8. Expand

Planned validation path · outcomes we will measure

AccessCould the person use the format?
UnderstandingWas the critical meaning understood?
ResponseCould they communicate back?
ActionDid they know the next step?

REACH ME

11

The woman is part of the family conversation again.

พรุ่งนี้ไปด้วยกันไหม?

ไปสิ เจอกัน 9 โมงนะ

ได้เลย

No one should be left
outside the conversation.

REACH MEพร้อมทำให้ถึงกัน · Make every conversation reach everyone.